The Influence of Mobile Advertising on Youth Engagement in Online Learning in Chikun LGA, Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
The rise of mobile technology has transformed education, providing unprecedented access to online learning resources. In Chikun Local Government Area (LGA) of Kaduna State, mobile advertising has become an essential tool for promoting online learning platforms among youth. With the proliferation of smartphones and affordable data plans, mobile advertising leverages personalized and interactive campaigns to engage young learners.
Studies by Abubakar and Samuel (2024) reveal that mobile advertising significantly influences youth perceptions and adoption of online learning by highlighting accessibility, affordability, and relevance. This study explores the influence of mobile advertising on youth engagement in online learning in Chikun LGA, focusing on how targeted campaigns drive participation and improve educational outcomes.
1.2 Statement of the Problem
Despite the potential of online learning, youth engagement in Chikun LGA remains suboptimal. Barriers such as limited awareness, perceived irrelevance, and skepticism toward online education hinder adoption.
Mobile advertising campaigns often fail to effectively address these barriers, resulting in low impact. Musa and John (2023) argue that advertising strategies tailored to the specific needs and interests of youth are more likely to succeed. This study examines the influence of mobile advertising on youth engagement in online learning, offering insights for more effective approaches.
1.3 Objectives of the Study
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To analyze the impact of mobile advertising on youth engagement in online learning in Chikun LGA.
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To evaluate the effectiveness of personalized and interactive mobile campaigns.
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To identify factors that influence youth responses to mobile advertisements for online learning.
1.4 Research Questions
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How does mobile advertising impact youth engagement in online learning in Chikun LGA?
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What advertising strategies are most effective in promoting online learning among youth?
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What factors influence youth responses to mobile advertisements for online learning?
1.5 Research Hypotheses
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Mobile advertising significantly impacts youth engagement in online learning in Chikun LGA.
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Personalized and interactive mobile campaigns are more effective in promoting online learning.
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Youth responses to mobile advertisements are influenced by various socio-economic factors.
1.6 Significance of the Study
This study provides actionable insights for educators, online learning platforms, and advertisers seeking to leverage mobile advertising to enhance youth engagement in online education. It highlights best practices for designing impactful campaigns.
1.7 Scope and Limitations of the Study
The study focuses on Chikun LGA, Kaduna State, examining the influence of mobile advertising on youth engagement in online learning. The findings are specific to this region and demographic.
1.8 Operational Definition of Terms
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Mobile Advertising: Promotional content delivered via mobile devices to engage users.
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Youth Engagement: The active participation of young individuals in online learning activities.
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Online Learning: Education delivered through digital platforms accessible via the internet.
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